The Hasselblad Masters Award is the most prestigious awards in the industry, celebrating the best in both established and rising photographic talent. Masters Awards are given in recognition of a photographer‚ whose contribution to the art of photography and are judged on overall photographic ability, encompassing creativity, composition, conceptual strength, and technical skill. Past Masters include both renowned artists of international standing as well as promising newcomers in a wide range of fields and disciplines.
Here is the link to view Jeff’s entry http://www.hasselblad.com/Masters/2010/semifinalists/jeff-ross.aspx
Here is several stories relating to the exhibit. http://blog.jeffross.com/2010/03/09/more-news-stories-about-exhibit/